Attribution that survives handoffs
Campaign, channel, UTMs, and intent stay on the card. Paid media and sales close the month speaking the same language.
DataModel + BPMN + AI + Official WhatsApp
Your whole operation.
Automated.
In one place.
Model processes, automate tasks, and connect channels from WhatsApp to AI in one platform.
No credit card · Setup in minutes · Official WhatsApp included
Board comercial
Qualificação R8
6
KanbanLista
From campaign to board
From paid media to closed revenue, every stage in one flow
See which ad drove which conversation, which conversation became a real opportunity, and where deals stall, with numbers instead of gut feel.
Value flow
One thread from campaign to revenue, without rebuilding each lead's story in a spreadsheet.
Campaign
Conversation
AI
Board
Revenue
Source, conversation, and qualification stay on the card through the close. Sales and marketing on the same timeline.
Qualification at the edge
AI fills gaps, scores fit, and ranks the queue. Less reactive ops work; more conversations that land ready for a rep.
A board that forces motion
Stage, owner, SLA, and next step stay visible on the card. A forgotten lead becomes the exception, not the default.
Metrics that finance trusts
Channel, stage, bottleneck, and return per opportunity, so you know where to double down and where to cut spend.
Inside the product
One platform, four pillars that move revenue
DataModel · GTM
Model your processes by GTM motion
Define phases, fields, and routing rules per board.
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Formulario publico
Captura inicial
NomeObrigatorio
WhatsAppObrigatorio
CidadeObrigatorio
ProdutoObrigatorio
P0Captura4 campos
NomeReq
WhatsAppReq
E-mail
Origem
+ Campo
P1Qualificação4 campos
CNPJReq
SegmentoReq
Budget
Urgencia
+ Campo
P2Proposta3 campos
ValorReq
ProdutoReq
Prazo
+ Campo
Data model × go-to-market
One backbone for every GTM motion
Inbound
Capture & nurture
Structure intake, qualification, and marketing-to-sales handoff so every demand-gen dollar maps to board stages you can inspect.
Outbound
Territory & sequences
Mirror how SDRs and AEs work: stages, owners, and outcomes stay aligned, without a shadow CRM in chat threads.
Product-led
Self-serve to sales
Connect activation, expansion, and revenue in one flow. Product signals feed the same model sales and CS already use.
Partner & channel
Co-sell & referrals
Shared schema for deal registration, status, and economics so partners and your team never argue about where the deal is.
The problem
Is your company still running on improvisation?
Scattered processes
Every step in a different place. Spreadsheets, personal WhatsApp, email.
Wasted time
home.pain.items.time.descriptionShort
Unofficial API is a risky bet
Unofficial breaks easily with spam and reports. Official is far more stable.
Zero visibility
No dashboards, no metrics. Decisions based on gut feel.
Official WhatsApp Business API
Official Meta integration. Far less risk than unofficial.
Perpetuus connects directly to Meta's WhatsApp Cloud API. Restriction or ban risk never goes to zero on any channel, but it is much lower than with unofficial integrations. In practice, bulk sends, poor content, and repeated reports (especially spam campaigns) are what hurt accounts most.
- Direct connection to Meta's official API
- No intermediary fees, only Meta's pricing
- Officially approved message templates
- Multiple agents on the same number
- AI chatbots on official WhatsApp
Integração nativa com WhatsApp
SLA and automated follow-up
No lead stalls because someone forgot
Turn each board stage into a living rule: if a lead enters, someone responds; if it stalls, someone gets alerted; if it moves, the next action fires.
- Automatic first response
- Stage-based reminders
- Follow-ups with approved templates
- Tasks with owner and due date
- SLA and bottleneck alerts
Your team shows up at the right moment and leads do not go cold.
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Card criado
GatilhoBoard · Qualificacao
Se score ≥ 80
Condicao
Enviar template WhatsApp
1.2sAcao
Senao
Ramificacao
Atribuir fila Suporte
Acao
[04] Operational Context
An intelligence layer for humans and agents
Boards, WhatsApp conversations, campaigns, and automations form a real-time queryable graph — the same truth for your sales team and AI via MCP.
- Agents see the same data as reps, with workspace permissions applied
- MCP exposes the CRM to Cursor, Claude, and autonomous workflows
- Internal chat answers in natural language about pipeline and cards
- No indexing lag — one transactional source of truth
Workspace
Perpetuus
Boards
Conversations
Campaigns
Automations
MCP & AI
Plans
Invest in processes, not chaos
Start free. Scale when results show up.
Origin
For founders validating their first processes.
Free
No card required
- 1 user
- 300 contacts
- 3 boards
- 1,000 automations/month
Most popular
Ignite
Growing teams that need robust processes.
R$ 90/user/month
Minimum 2 seats (R$ 180/month)
- Up to 20 users
- 10,000 contacts
- 20 boards
- 50,000 automations/month
- Bulk campaigns
- AI agents (bots)
Dominion
Complex operations that need full scale.
R$ 150/user/month
Minimum 2 seats (R$ 300/month)
- Unlimited users
- 50,000 contacts
- Unlimited boards
- 200,000 automations/month
- Campaigns, AI agents, and API
Partner program with details and contact.
SubscribeFAQ
Frequently asked questions
Is Perpetuus only for WhatsApp?+
No. Official WhatsApp is central, but Perpetuus is a full business process (BPMN) platform. It orchestrates the whole operation (sales, support, hiring, onboarding) with visual boards, automations, and AI. WhatsApp, Instagram, email, and other channels are touchpoints inside those processes.
What makes Perpetuus different from a typical CRM?+
Traditional CRMs store data. Perpetuus goes further: you define a DataModel per board (stages, fields, automations) so each GTM motion is explicit, then it runs like a living BPMN with official WhatsApp and other channels. Think Pipefy + Kommo in one platform.
Is the WhatsApp integration really official?+
Yes. We use Meta's WhatsApp Business Cloud API directly. Restriction risk is never zero, but it is much lower than with unofficial integrations. In practice, bulk sends, poor content, and repeated reports cause most issues. You only pay Meta's per-conversation pricing, with no extra intermediary fees from us.
Do I need technical skills?+
No. Boards, automations, AI bots, and document templates are configured through visual no-code interfaces. Ops, sales, or support can run it without IT.
Can I model processes beyond sales?+
Yes. Customers use Perpetuus for sales, customer support, recruiting, new-customer onboarding, project management, and any flow with defined stages. Each process is an independent board with its own automations.
How do the AI bots work?+
You train the bot with your business documents and instructions. It replies automatically using GPT-4o or Claude, with long-term memory per customer. It can qualify leads, answer questions, collect data, and route to the right human.
Can I migrate data from my current CRM?+
Yes. You can import contacts and history. On larger contracts (Dominion), migration can be assisted.
Is there a limit on processes/boards?+
Origin (free) includes 3 boards. Ignite, 20. Dominion, unlimited. Paid plans are per seat, with a minimum of 2 seats.
Stop managing chaos. Start orchestrating.
Every process you automate is time given back. Time to focus on what actually grows your business.
No credit card · Official WhatsApp included · Cancel anytime