Attribution that survives handoffs
Campaign, channel, UTMs, and intent stay on the card. Paid media and sales close the month speaking the same language.
Your data model + AI + WhatsApp
Your whole operation.
Automated.
In one place.
Model processes, automate tasks, and connect channels from WhatsApp to AI in one platform.
Board comercial
Qualificação R8
6
KanbanLista
From campaign to board
From paid media to closed revenue, every stage in one flow
See which ad drove which conversation, which conversation became a real opportunity, and where deals stall, with numbers instead of gut feel.
Value flow
One thread from campaign to revenue, without rebuilding each lead's story in a spreadsheet.
Campaign
Conversation
AI
Board
Revenue
Source, conversation, and qualification stay on the card through the close. Sales and marketing on the same timeline.
Qualification at the edge
AI fills gaps, scores fit, and ranks the queue. Less reactive ops work; more conversations that land ready for a rep.
A board that forces motion
Stage, owner, SLA, and next step stay visible on the card. A forgotten lead becomes the exception, not the default.
Metrics that finance trusts
Channel, stage, bottleneck, and return per opportunity, so you know where to double down and where to cut spend.
Email marketing + conversions
Campaigns and conversions in one CRM
Email, WhatsApp, and Ads run from one base. Meta CAPI and Google get conversion signals back.
Segmented email
By stage, tag, source, and intent.
Meta and Google CAPI
Server-side events from the board to media.
Attribution on the card
Source, campaign, and stage in one record.
Segmento ativo
Leads com alta intenção
Visitou preçoAbriu e-mailRespondeu WhatsApp
Sinais de conversão
origem, evento e destino conectados
OrigemEvento no CRMDestino
Origem
Evento no CRM
Lead reativado
Destino
Meta CAPI
Origem
Evento no CRM
Oportunidade criada
Destino
Google Ads
Origem
Ads
Evento no CRM
Venda confirmada
Destino
Receita
S2S
eventos server-side
CAPI
sinais para Meta
Ads
conversões Google
Inside the product
One platform, four pillars that move revenue
DataModel · GTM
Model your processes by GTM motion
Define phases, fields, and routing rules per board.
1 / 4 · scroll para avançar
Buscar...
Enter by problem
You may not know the module name. But you know the problem.
Start with the pain. We point to the front, the app surface, and the next step.
Scattered processes
Sales lead
leads no zap, planilha e e-mail… nothing talks to each other
09:14
Perpetuus → Boards + DataModel
Wasted time
Ops / RevOps
the team just copies data and sends manual follow-ups. all day.
11:04
Perpetuus → Automations
Unofficial API is a risky bet
Founder
almost lost our number on unofficial api. need something that stays up.
14:27
Perpetuus → Official WhatsApp
Zero visibility
Head of sales
no idea where leads die. i close on gut feel, zero dashboard.
16:51
Perpetuus → Boards + AI
Official WhatsApp Business API
Official WhatsApp, ready to operate at scale.
Meta Cloud API: templates, agents, AI bots, and governance on one number, no fragile Web sessions.
- Official Meta Cloud API
- Approved templates for campaigns & follow-ups
- Multiple agents, one number
- AI bots with CRM history
- Meta pricing, no intermediary fee
Integração nativa com WhatsApp
SLA and automated follow-up
Automatic SLA for every opportunity
Each board stage can have a deadline, owner, and next action. When a lead heats up, the team gets context; when it cools down, automation brings it back before the deal dies.
- Automatic first response
- Timers by board stage
- Follow-ups with approved templates
- Tasks with owner and due date
- Alerts before bottlenecks become losses
Automation removes forgetfulness from the operation without removing reps from the conversations that matter.
Buscar...
Regra ativa
SLA comercial
09:42
restam
Quando
Regra
Ação
Lead entrou
Meta Ads
SLA inicia
0s
Responder
Sem resposta
10 min
Timer vence
09:42
Criar tarefa
Vendedor
Ainda parado
gargalo
Escalar
SLA
Avisar gestor
prioridade
[04] Operational Context
An intelligence layer for humans and agents
Boards, conversations, campaigns, emails, and automations form a real-time operational graph: the same truth for reps, managers, and AI agents via MCP.
- Agents see the same data as reps, with workspace permissions applied
- MCP exposes the CRM to Cursor, Claude, and autonomous workflows
- Internal chat answers in natural language about pipeline and cards
- No indexing lag, one transactional source of truth
Workspace
Perpetuus
Boards
Conversations
MCP & AI
Campaigns
Automations
Plans
Invest in processes, not chaos
Start free. Scale when results show up.
Origin
For solo founders exploring the platform.
Free
No card required
- 1 user
- 300 contacts
- 3 boards
- 1,000 automations/month
- 1 chat channel
Available on paid plans
- Segments and campaigns
- Teams and AI agents
- VoIP, email, Meet, Meta, and conversions
Most popular
Ignite
Growing teams that need traction.
R$ 90/user/month
Minimum 2 seats (R$ 180/month)
- Up to 20 users
- 10,000 contacts
- 20 boards
- 50,000 automations/month
- Bulk campaigns
- AI agents
- 5 chat channels
- VoIP · Email · Meet · Meta · Conversions
Dominion
Scale with priority support and the partner program.
R$ 150/user/month
Minimum 2 seats (R$ 300/month)
- Unlimited users
- 50,000 contacts
- Unlimited boards
- 200,000 automations/month
- Bulk campaigns
- AI agents
- Unlimited channels
- VoIP · Email · Meet · Meta · Conversions
- Partner program
Partner program with details and contact.
SubscribeFAQ
Frequently asked questions
Is Perpetuus only for WhatsApp?+
No. Official WhatsApp is central, but Perpetuus is a full business process (BPMN) platform. It orchestrates the whole operation (sales, support, hiring, onboarding) with visual boards, automations, and AI. WhatsApp, Instagram, email, and other channels are touchpoints inside those processes.
What makes Perpetuus different from a typical CRM?+
Traditional CRMs store data. Perpetuus goes further: you define a DataModel per board (stages, fields, automations) so each GTM motion is explicit, then it runs like a living BPMN with official WhatsApp and other channels. Think Pipefy + Kommo in one platform.
Is the WhatsApp integration really official?+
Yes. We use Meta's WhatsApp Business Cloud API directly. Restriction risk is never zero, but it is much lower than with unofficial integrations. In practice, bulk sends, poor content, and repeated reports cause most issues. You only pay Meta's per-conversation pricing, with no extra intermediary fees from us.
Do I need technical skills?+
No. Boards, automations, AI bots, and document templates are configured through visual no-code interfaces. Ops, sales, or support can run it without IT.
Can I model processes beyond sales?+
Yes. Customers use Perpetuus for sales, customer support, recruiting, new-customer onboarding, project management, and any flow with defined stages. Each process is an independent board with its own automations.
How do the AI bots work?+
You train the bot with your business documents and instructions. It replies automatically using GPT-4o or Claude, with long-term memory per customer. It can qualify leads, answer questions, collect data, and route to the right human.
Can I migrate data from my current CRM?+
Yes. You can import contacts and history. On larger contracts (Dominion), migration can be assisted.
Is there a limit on processes/boards?+
Origin (free) includes 3 boards. Ignite, 20. Dominion, unlimited. Paid plans are per seat, with a minimum of 2 seats.
Stop managing chaos. Start orchestrating.
Every process you automate is time given back. Time to focus on what actually grows your business.
No credit card · Official WhatsApp included · Cancel anytime